About

Strategy from people who still run the work.

Who this is for

For the business leader with people counting on them.

If you run a company, or a big piece of one, and your team, your customers and your family are all counting on you to make the right call, this letter is written for you. You'd rather spend your time making the next move than decoding the news, and you'll leave each issue knowing what a headline means for your business and with one thing you can do about it that week.

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About Evelio

I'm Evelio Silvera, a strategist based in Melbourne, Florida, and a father of three. I own Minuto Group, the company behind Sure & Sound, and I serve as Chief Strategy Officer at Hydromics, a green hydrogen company.

Before this I ran communications and strategy as a VP at a $600 million organization with 720 employees, worked as a legislative director in the state legislature, and built and sold two media companies, Daily Headlines and Bull Street Media. I studied at Western Kentucky University and Florida State University, and I'm a two-time national and international collegiate speech and debate champion.

My father taught me the vision and the work ethic I build on, and this letter is how I pass along what I've learned to the people building for theirs.

Evelio Silvera and Jon Yapo
Photo of Evelio and Jon goes hereassets/evelio-jon.jpg

My partner

Jon Yapo

Jon co-founded Chief Strategist with me and is my partner at Minuto Group. He has spent 20 years opening doors in the rooms where decisions get made, including as a public affairs advisor at an Am Law 100 firm, where he counseled clients across healthcare, energy, technology and financial services.

He builds coalitions, has moved legislation from the statehouse to the federal level, and shows up for his community through church and ministry networks and volunteer work with Special Olympics and the Coalition for the Homeless.